課程大綱

課程資訊

課程名稱	社群媒體與健康 Social Media and Health
開課學期	110-2
授課對象	公共衛生學院健康行為與社區科學研究所
授課教師	黃柏堯
課號	HBCS7031
課程識別碼	850EM0320
班次
學分	2.0
全/半年	半年
必/選修	選修
上課時間	星期二3,4(10:20~12:10)
上課地點	公衛601A
備註	本課程以英語授課。限學士班三年級以上總人數上限：20人外系人數限制：5人

課程簡介影片
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課程大綱
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課程概述	在過去二十年之間，社群媒體已徹底改變我們接收健康訊息的方式。從線上病人部落格書寫、臉書到YouTube，從推特、交友app到Instagram, 最後從穿戴設備到演算法的應用，社群媒體與傳播科技讓我們以前所未有的方式進行資訊交換與搜集，但也同時為健康促進與公共溝通帶來新挑戰。本課程將聚焦在社群媒體與健康行為的關聯，提供學生一個廣泛的理論與方法路徑。課程規劃將以社群媒體的發展歷程為軸，並且以「文類」（社群媒體的種類）、「訊息」（社群媒體所產生的新文本），以及「平台治理」（社群媒體治理的方式以及使用者的抵抗）為三大核心，進行與健康行為理論與方法的介紹與探索。課程的文章將選自公共衛生、傳播理論、以及科技社會研究等範疇。學生將會學習媒介使用與設計如何強化健康不平等；學生也會學習評估各個利害關係人的觀點。學生也會有機會實際分析、批判健康宣導活動的良窳。整體來說，這門課旨在提供學生社群媒體跟健康行為的理論與方法的入門磚，透過課程設計也希望同學能夠提升數位健康識能。此課程為英文授課。
課程目標	1. 學習和社群媒體與健康行為等主題相關的基礎概念與理論。 2. 理解數位平台對於健康行爲的監控與影響。 3. 應用課堂所學的理論與方法分析數位健康以及社群媒體等相關現象。
課程要求
預期每週課後學習時數
Office Hours	備註： 2-3pm@Wed
指定閱讀
參考書目
評量方式 (僅供參考)

課程進度

週次	日期	單元主題
Week 1	2/15	Course Introduction and Overview No required reading References •Cuello-Garcia, C., Pérez-Gaxiola, G., & van Amelsvoort, L. (2020). Social media can have an impact on how we manage and investigate the COVID-19 pandemic. Journal of clinical epidemiology, 127, 198-201.
Week 2	2/22	Theorizing Social media; Theorizing Health •Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of computer‐mediated Communication, 13(1), 210-230. [p.1-14] •George, D. R., Rovniak, L. S., & Kraschnewski, J. L. (2013). Dangers and opportunities for social media in medicine. Clinical obstetrics and gynecology, 56(3). •Gibbons, M.C., Fleisher, L., Slamon, R.E., Bass, S., Kandadai, V. and Beck, J.R. (2011) Exploring the potential of Web 2.0 to address health disparities. Journal of Health Communication, 16 (S1), 77–89. References •Halford, S., & Savage, M. (2010). Reconceptualizing digital social inequality. Information, Communication & Society, 13(7), 937-955. •Lupton, D. (2017). Digital health: Critical and cross-disciplinary perspectives. Routledge. [Introduction, p.1-7]
Week 3	3/1	Citizen Engagement (1): Information Seeking/Sharing (and Uncertainty Management) • Lin, W. Y., Zhang, X., Song, H., & Omori, K. (2016). Health information seeking in the Web 2.0 age: Trust in social media, uncertainty reduction, and self-disclosure. Computers in Human Behavior, 56, 289-294. • Abendschein, B. (2020). Uncertainty management in online support forums for stroke survivors and caregivers. Social support and health in the digital age, 149-169. • Hong, G., Folcarelli, A., Less, J., Wang, C., Erbasi, N., & Lin, S. (2021). Voice Assistants and Cancer Screening: A Comparison of Alexa, Siri, Google Assistant, and Cortana. The Annals of Family Medicine, 19(5), 447-449. Listen to: • Silverman, L. (2012). Social media helps diabetes patients (and drugmakers) connect. Shots: Health News from NPR. Retrieved from: http://www.npr.org/blogs/health/2012/12/03/166241115/social-media-helps- diabetes-patients-and-drugmakers-connect References • Donovan, E. E., LeFebvre, L., Tardif, S., Brown, L. E., & Love, B. (2014). Patterns of social support communicated in response to expressions of uncertainty in an online community of young adults with cancer. Journal of Applied Communication Research, 42(4), 432-455.
Week 4	3/8	Citizen Engagement (2): Illness Narratives, Labour, and Blogging • Petersen, A., Tanner, C., & Munsie, M. (2019). Navigating the cartographies of trust: how patients and carers establish the credibility of online treatment claims. Sociology of health & illness, 41, 50-64. • Stage, C., Hvidtfeldt, K., & Klastrup, L. (2020). Vital media: The affective and temporal dynamics of young cancer patients’ social media practices. Social Media+ Society, 6(2), 2056305120924760. • McCosker, A., & Darcy, R. (2013). Living with cancer: Affective labour, self-expression and the utility of blogs. Information, Communication & Society, 16(8), 1266-1285 References • Merid, B., & Kneese, T. (2018). Illness Narratives, Networked Subjects, and Intimate Publics. Catalyst: Feminism, Theory, Technoscience, 4(1), 1-6. • Jacobson, S. (2018). Among the metavivors: social media and illness narratives of stage IV breast cancer patients. Catalyst: Feminism, Theory, Technoscience, 4(1), 1-24. • Pogorelc, D. (2012). 4 innovative campaigns that have pushed pharma social media forward. MedCity News. Retrieved from http://medcitynews.com/2012/06/4- innovative-campaigns-pushing-pharma-social-media-forward/
Week 5	3/15	Citizen Engagement (3): Misinformation, Truth, Objectivity, and Memeification Pick three articles • Bode, L., & Vraga, E. K. (2018). See something, say something: correction of global health misinformation on social media. Health communication, 33(9), 1131-1140. • Swire-Thompson, B., & Lazer, D. (2019). Public health and online misinformation: Challenges and recommendations. Annual Review of Public Health, 41, 433-451. • Marcus, O. R., & Singer, M. (2017). Loving Ebola-chan: Internet memes in an epidemic. Media, Culture & Society, 39(3), 341-356. • Stark, L., & Crawford, K. (2015). The conservatism of emoji: Work, affect, and communication. Social Media+ Society, 1(2), 2056305115604853 References • Mihailidis, P., & Viotty, S. (2017). Spreadable spectacle in digital culture: Civic expression, fake news, and the role of media literacies in “post-fact” society. American behavioral scientist, 61(4), 441-454. • Wang, Y., McKee, M., Torbica, A., & Stuckler, D. (2019). Systematic literature review on the spread of health-related misinformation on social media. Social science & medicine, 240, 112552.
Week 6	3/22	YouTube, Influencers and Health Education • Lupton, D. (2014). The commodification of patient opinion: the digital patient experience economy in the age of big data. Sociology of health & illness, 36(6), 856-869. • Zou, W., Zhang, W. J., & Tang, L. (2021). What do social media influencers say about health? A theory-driven content analysis of top ten health influencers’ posts on sina weibo. Journal of Health Communication, 26(1), 1-11. • Das, R. K., & Drolet, B. C. (2021). Plastic Surgeons in TikTok: Top Influencers, Most Recent Posts, and User Engagement. Plastic and Reconstructive Surgery, 148(6), 1094e-1097e. [light reading] • Selected articles
Week 7	3/29	Gamification and Digitalized Health Citizen • Lupton, D. (2017). Digital health: Critical and cross-disciplinary perspectives. Routledge. [Chapter 2, p.35-42] • Thomas, G. M., & Lupton, D. (2015). Playing pregnancy: the ludification and gamification of expectant motherhood in smartphone apps. M/C Journal, 18(5). • Gerlitz, C., & Helmond, A. (2013). The like economy: Social buttons and the data-intensive web. New media & society, 15(8), 1348-1365. In class watch and discuss • Facebook Whistleblower Frances Haugen: The 60 Minutes Interview https://www.youtube.com/watch?v=_Lx5VmAdZSI • Facebook Wrestles With the Features It Used to Define Social Networking https://www.nytimes.com/2021/10/25/technology/facebook-like-share-buttons.html?searchResultPosition=9
Week 8	4/5	National Holiday No Class
Week 9	4/12	In class, watch documentary “Swiped: Hooking Up in the Digital Age” (or TBD) Final paper ideas/mini proposal due in class. Between 3/29-4/18: please schedule an one hour office-hour section with the instructor (15-20 mics each person).
Week 10	4/19	Instagram, Selfie Culture, and Vaccine Selfie • Tembeck, T. (2016). Selfies of ill health: Online autopathographic photography and the dramaturgy of the everyday. Social Media+ Society, 2(1), 2056305116641343. • Jiang, S., & Ngien, A. (2020). The effects of Instagram use, social comparison, and self-esteem on social anxiety: A survey study in Singapore. Social Media+ Society, 6(2), 2056305120912488. • TED Talk “Is Social Media Hurting Your Mental Health?” by Bailey Parnell https://www.youtube.com/watch?v=Czg_9C7gw0o References • Lavrence, C., & Cambre, C. (2020). “Do I Look Like My Selfie?”: Filters and the Digital-Forensic Gaze. Social Media+ Society, 6(4), 2056305120955182
Week 11	4/26	Sexting, Intimacy, and Privacy Management • Klettke, B., Hallford, D. J., & Mellor, D. J. (2014). Sexting prevalence and correlates: A systematic literature review. Clinical psychology review, 34(1), 44-53. • Paasonen, S., Light, B., & Jarrett, K. (2019). The dick pic: Harassment, curation, and desire. Social Media+ Society, 5(2), 2056305119826126. • Hasinoff, A. A. (2013). Sexting as media production: Rethinking social media and sexuality. New media & society, 15(4), 449-465. References • Albury, K. (2018). Young people, digital media research and counterpublic sexual health. Sexualities, 21(8), 1331-1336.
Week 12	5/3	Tinder, Grindr and Hookup Culture • Mowlabocus, S., Haslop, C., & Dasgupta, R. K. (2016). From Scene to Screen: The challenges and opportunities of commercial digital platforms for HIV community outreach. Social Media+ Society, 2(4), 2056305116672886. • Shaw, F. (2016). “Bitch I said hi”: The Bye Felipe campaign and discursive activism in mobile dating apps. Social Media+ Society, 2(4), 2056305116672889. • Byron, P. (2018) Social media platforms and sexual health, in Smith, C, Attwood, F., & McNair, B. (eds.) The Routledge Companion to Media, Sex and Sexuality. London: Routledge • Tinder and the Dawn of the “Dating Apocalypse” https://www.vanityfair.com/culture/2015/08/tinder-hook-up-culture-end-of-dating References • Garcia, J. R., Reiber, C., Massey, S. G., & Merriwether, A. M. (2012). Sexual hookup culture: A review. Review of General Psychology, 16(2), 161-176. • Basinger, E. D., Delaney, A. L., & Williams, C. (2021). Uncertainty Management in Online Sexual Health Forums. Health Communication, 1-10.
Week 13	5/10	Platform Governance (1): Digital Embodiment and Mobile Health • Lupton, D. (2013). Quantifying the body: monitoring and measuring health in the age of mHealth technologies. Critical public health, 23(4), 393-403. • Steinhubl, S. R., Muse, E. D., & Topol, E. J. (2015). The emerging field of mobile health. Science translational medicine, 7(283), 283rv3-283rv3. • Lupton, D. (2017). Digital health: Critical and cross-disciplinary perspectives. Routledge. [Chapter 6—p.100-107] References • Gillespie, T. (2017). Governance of and by platforms. SAGE handbook of social media, 254-278. • Lupton, D. (2016). The quantified self. John Wiley & Sons.
Week 14	5/17	Platform Governance (2): Digital Surveillance and Big Data • Ebeling, M. F. (2016). Healthcare and Big Data. London, New York: Palgrave Macmillan. (Selected chapters) • How Algorithms Choose Your Valentine On Match, OK Cupid, Tinder \| Mach \| NBC News https://www.youtube.com/watch?v=qEps5w2UWbk References • Gillespie, T. (2017). Platforms are not intermediaries. Geo. L. Tech. Rev., 2, 198. • Milan, S., & Treré, E. (2020). The Rise of the Data Poor: The COVID-19 Pandemic Seen From the Margins. Social Media+ Society, 6(3), 2056305120948233.
Week 15	5/24	Platform Governance (3): Algorithmic Oppression • Noble, S. U. (2018). Algorithms of oppression. New York University Press. (Selected chapters) Final Notes • TED Talk: Quit social media by Dr. Cal Newport https://www.youtube.com/watch?v=3E7hkPZ-HTk&t=42s [In class] • Patrick, K., Hekler, E. B., Estrin, D., Mohr, D. C., Riper, H., Crane, D., ... & Riley, W. T. (2016). The pace of technologic change: implications for digital health behavior intervention research. Am J Prev Med. 51(5):816–824
Week 16	5/31	Student presentations
Week 17	6/7	Final Paper Due